New Start, Old Practices

In 2007 about a dozen dairy farmers from the Tegernsee region decided to turn their backs on industrial agriculture and instead build a foundation that guarantees they can set their own terms for farming, for their product’s quality and its marketing. Why? Because what we produced – with so much heart and effort – was devalued from various sides: the price for milk was in freefall, scandals haunted the reputation of milk, and an entire profession (and with it an entire region) was in the hands of major international corporations and venturers.